YouTube is imposing a huge price hike for families on its Premium subscription plans, with U.S. customers facing a rise of 28%.
The cost of a Premium family plan in the U.S. will rise from $17.99 to $22.99 per month. The new price is effective immediately for new subscribers, with existing customers given 30 days’ notice.
Similar price rises are being imposed in other territories. Canada’s prices are jumping from CA$17.99 to CA$22.99, while customers in the U.K. see a more modest increase from £17.99 to £19.99 per month.
In Argentina, prices are rising for both individual and family accounts.
No new features?
It seems YouTube isn’t offering anything in return for the higher prices. In an email sent to subscribers, published by Beta News, YouTube explains:
“We created YouTube Premium to provide an uninterrupted YouTube experience, so you can get closer to the videos, creators, and music artists that you love. To continue delivering great service and features, we will be increasing your Premium family plan price from $17.99/month to $22.99/month.”
“This change will take place on your next billing cycle starting on or after November 21, 2022. To check the status of your account and billing information, go to your Settings > Purchases and Memberships page. All members have the flexibility to pause or cancel anytime here.”
YouTube Premium allows subscribers to watch videos without any adverts, among other benefits. The company frequently offers YouTube viewers free trials of the Premium service.
Customers who were migrated from YouTube Red, which has now been discontinued, will reportedly not be affected by the price increases.