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If fear of running out of juice is an obstacle to switching to an electric vehicle for many consumers, a new partnership announced Tuesday may help lower the resistance on that concern.

Auto parts retail giant National Automotive Parts Association LLC, better known as NAPA, and home charger installation and electrification services company Qmerit have teamed up to make recharging an EV at home much easier and NAPA the first aftermarket company to offer such a turnkey service.

“With the partnership with Qmerit what it allows us to do is offer the full service from point of sale purchasing your charger all the way through installation so it makes it a simple, seamless process for the customer,” Susan Starnes, vice president of emerging markets, Genuine Parts Company told Forbes.com.

Customers research and purchase a charger for their home, then arrange for installation by Qmerit on NAPA’s website.

“Answer a few questions about your home and get an electronic quote,” explained Starnes. “From that point Qmerit takes over the process of installation.”

“It’s a kind of elegant handoff,” added Ken Sapp, Qmerit senior vice president of business development, in an interview. “So now we’re focused on electrical work and helping them in the field getting a proper proposal, permits and things like that.”

The cost of a charger can range between hundreds to a few thousand dollars, according to Starnes, while Sapp estimated installation can run between about $800 to $1,900, noting “Every house is different and that’s typical if they have enough capacity on their panel to take the load.”

Availability of Qmerit’s installation services shouldn’t be too much of an issue. Sapp notes the Irvine, Calif.-based company serves “north of 90% of the U.S. population, nationwide, coast-to-coast” with additional services to arrange for vetted, licensed electricians anywhere in the country.

Both Starnes and Sapp see this new partnership as an important step towards breaking down some of the anxiety some consumers may have about switching from an internal combustion engine vehicle for one that runs on batteries.

Starnes points out the convenience and simplicity of taking the process from charger research and purchase to installation as a big first step.

Sapp says while consumers do wish the national recharging infrastructure was further along, but once a charger is installed in their home any sort of range, or charging anxiety, quickly fades.

“Once you go level two charging at home it is incredibly convenient,” said Sapp. “You just wake up fully charged every day. All of a sudden the concept of having public charging, charging out in the wild we’ll call it, be as fast as the gas station experience we have today, that is no longer a race because you wake up full, every day, you’ve got 250 or so miles.”

In simple terms a level two charger does the job faster than a level one providing more charge in less time. A level one charger provides only three-to-five miles of drive time per hour of charging while each hour on a level two charger improves that to 18-28 miles.

Will the ease of finding, buying and arranging for installation of a home charger through this new NAPA and Qmerit partnership be enough to convince consumers still on the fence to make the EV switch? Sapp seems confident it is, declaring, “If you’re fortunate to have a level two charger in your home it’s a complete game changer.”


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