• December 2, 2022

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Amazon
AMZN
just released its holiday ad campaign; Joy is Made, a story about a father’s love for his child. The ad tells the story of a father who recognizes the special attachment that his daughter has to a snow globe. He then enlists the help of the neighbors in his community and orders products on Amazon to build a life-size version of his daughter’s favorite snow globe in the backyard greenhouse. The big reveal demonstrates a father’s love through his resourcefulness and inventiveness as he is determined to make his child’s holiday a magical experience.

Joy is Made by award-winning director

The ad conveys the message of how joy can be made for loved ones with the help of others. Amazon’s holiday campaign was directed by Academy Award-winning writer, director, and actor Taika Waititi. “We were so inspired to collaborate with Taika Waititi on this year’s holiday ad. The passion he had for telling the story of a relationship between a father and child, with his trademark charm and the casting choices he knew would deliver that story, were paramount,” said Jo Shoesmith, Amazon’s head of global creative. The ad was produced by the advertising agency Lucky Generals and the production company Hungry Man.

Gift catalog for top toys

Amazon’s fifth annual Holiday Kids Gift Book was released in October, and millions of customers have already received the catalog in the mail. The company has a digital version available in Spanish for the first time. The gift book theme is ‘Share the Adventure’ and includes over 600 toys and gifts. Amazon’s top toy list, Toys We Love, showcases small businesses’ products and provides a Climate Pledge Friendly Selection of items and charitable gift-giving options. New this year in the digital version of the catalog is a trip to the gaming metaverse of Roblox, where users can earn points for free wearables for avatars.

Amazon is set up to serve customers and make returns easy this holiday

The company plans on hiring 150,000 workers and leveraging its transportation network to deliver products to customers throughout the holiday season. Amazon has more than 110 of its own aircraft and over 50,000 trucks to ship packages globally. More than 275,000 drivers worldwide specialize in last-mile deliveries as part of the Delivery Service Partner Program (DPS). In its recent earnings report, Amazon announced investing more than $450 million over the next year to help Delivery Service Partners (DSPs) support their teams.

Amazon provides free returns on most items and gives customers options for returning unwanted products, including mail-in or drop-off at various locations, including Amazon stores, Kohl’s, Whole Foods, and Amazon Locker. Amazon’s third-quarter sales were up 15%, and year-to-date sales were up 10%. Holiday sales started with the Prime Early Access Sales Event in October. Last year, fourth-quarter sales (October, November, and December) represented 29% of total annual sales.

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