• January 26, 2023

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One of my favorite audio brands is joining forces with iconic automotive marque DeLorean to create a new kind of in-car sound. The pioneering British hi-fi brand Cambridge Audio is partnering with DeLorean Motor Company, Inc. to develop an in-car sound system for a new generation of electric vehicles.

The two companies, each with their distinctive heritage, are embarking on a design-led journey to bring leading audio technology and high-quality sound to the driving experience in the new Alpha5. The latest concept in the continuing evolution of the iconic DeLorean brand, the Alpha5 is inspired by 40 years of design.

The new partnership will be celebrated during Monterey Car Week, with Cambridge Audio powering the bespoke soundtrack for events occurring at the DeLorean House in Pebble Beach. Guests will be able to experience the sound and emotion of the latest Cambridge Audio flagship products, including Edge hi-fi separates and the excellent Evo system. They can also enjoy browsing a selection of Cambridge Audio’s rich heritage, including the company’s first-ever P40 amplifier, released in 1968.

Meanwhile, the DeLorean Alpha5 concept has been crafted from the DNA of its famous predecessors, representing the evolution of the iconic DeLorean brand. The all-electric, 2+2 vehicle keeps the signature gullwing doors, classic rear louvers and three-layered taillights inspired by 40 years of design. The Alpha5 provides 60mph in 2.99 seconds and a projected top speed of 155 mph. The all-wheel-drive vehicle offers an exceptional driving experience with multi-mode adaptive suspension, dynamic handling and an estimated 300 miles per range.


Charlie Henderson, Cambridge Audio’s marketing director, says: “With over 50 years of audio experience and a passion for elevating the emotion of music, there are many synergies between our two brands, especially our shared dynamic and occasionally rebellious attitude. We have a combined history of almost 100 years, but we don’t let the past define us: always experimenting, innovating and creating new ways to enhance experiences – inspiring a range of emotions in a car that is set to become an instant icon.”

Troy Beetz is the chief marketing officer of the DeLorean Motor Company, Inc: “Cambridge Audio has spent over five decades creating exceptional sound by developing world-class audio. It’s through their passion, craftsmanship and innovation that they continue to lead the industry in hi-fi products and technology. Our partnership brings together two pioneering companies to make one singular experience for drivers.”

The global reveal of the DeLorean Alpha5 will be held on Thursday, August 18 at the Pebble Beach Awards Ramp.

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