• October 6, 2022

Maintaining Brand Equity In Challenging Economic Times

Holiday 2022 is right around the corner, and many brands and retailers have already warned investors that their inventory levels are too high which will necessitate significant markdowns. Some luxury brands …

Uber Decision Implications For Virtual CISOs

Yesterday, Uber’s former head of security, Joe Sullivan, was found guilty of obstructing an investigation by the Federal Trade Commission into Uber’s security practices. He was also charged with hiding a …

How To Tell Which Way The Market Will Move

I learned long ago that all you need to know in the markets is whether the market is going up or down. While this seems really very obvious it doesn’t seem …

Apple is taking a big gamble with the iPhone 14 which I predict will anger a lot of users. But now we know why…

According to a new TrendForce report (seen by MacRumors), controversial claims that Apple equip the iPhone 14 with the same A15 chip used in the iPhone 13 are not completely accurate. The research claims a subtle, but important upgrade will be made.

TrendForce reports that the iPhone 14 and iPhone 14 Max will receive a 50% increase in RAM compared to the 2021 iPhone 13 and iPhone 13 Mini:

  • iPhone 13, iPhone 13 Mini: 4GB (LPDDR4X)
  • iPhone 14, iPhone 14 Max: 6GB (LPDDR4X)

This increased RAM is what Apple used in iPhone 13 Pro models, which means Apple can market the iPhone 14 has having ‘Pro-level performance’ at a more affordable price. Moreover, this additional RAM has very clear real-world benefits in testing and my hunch is Apple will pair it with the 5-core GPU of the iPhone 13 Pro Vs the 4-core GPU of the iPhone 13.

Yes, technically this is still last year’s hardware but at least there are tangible increases — something which will be crucial if Apple is indeed planning to controversially rebrand the chip.

On the flip side, the performance gap between iPhone 14 Pro and non-Pro models still looks set to widen. This is because the second part of the TrendForce report claims Apple will upgrade the iPhone 14 Pro and iPhone 14 Pro Max to LPDDR5 RAM, which is 1.5x faster (6400 Vs 4266 Mbps) than LPDDR4x as well as being more power-efficient.

Couple that with the Pro-models’ move to a new A16 chip, and ‘going Pro’ is going to mean significantly more in 2022 than it has in any previous iPhone generation. Further iPhone 14 Pro model exclusives include a new design, upgraded cameras and — a significant price increase.

Despite all this, regulatory changes likely to be forced on Apple in 2023 mean I would personally avoid all iPhone models this year. But I appreciate that the lure of the new iPhone 14 Pros is going to be hard to resist.

___

Follow Gordon on Facebook

More on Forbes

Advertisement

Leave a Reply

Your email address will not be published.